Once upon a time, there were very few telephony service providers.
You got your service from and you were loyal to the one operator you knew.
In recent years, the name of the game is Mergers & Acquisitions.
You can no longer be loyal to your service provider because they are no longer loyal to you.
Just recently I read an a article about T-Mobile UK which is "for sale", and it really reminds me of the children's game Monopoly... http://www.telecomtv.com/comspace_newsDetail.aspx?n=45178&id=e9381817-0593-417a-8639-c4c53e2a2a10
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